Schulte Hospitality Group (SHG) is seeking a dynamic, service-oriented
Vice President of Marketing to join our Corporate team! SHG is an organization whose success is rooted in its service culture. This platform will be charged with driving a culture of exploration and seek to attract adventurers in its associates and guests. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team!
What’s in it for you? When you join SHG you’ll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! SHG provides a rewarding, fun and flexible work environment, exciting perks, a robust benefit package and an atmosphere designed to encourage and promote career growth within the company.
Our Company: Schulte Hospitality Group is a division of Schulte Companies, a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants.
Job Duties And Responsibilities
- Ability to develop and execute the overall marketing strategy and communication architecture, including media strategies, digital & social media, PR, and brand promotional partnerships.
- Influence the vision of our organizational infrastructure and support us in hiring and leading a team of marketers.
- Partner and support Operations, Revenue & Sales teams to identify and implement revenue impacting and awareness strategies for both SHG and our diverse group of independent and branded assets.
- Identify best in class marketing partners, PR firms, digital agencies, website designers, etc. As needed liaison partner searches with hotel, ownership, and corporate leadership coordinating presentations, owning communication, and negotiating contracts.
- Develop best practices and roadmap for our operations team and field marketers to activate our hotels with effective and exciting programming.
- Lead branding efforts in partnership with property ownership for both one-off and collections of hotels.
- Select, Liaison, and provide strategic direction to our third-party partners, vendors, and agencies.
- Conduct consumer research, competitive analysis, and attend industry conferences to identify unique opportunities expanding properties partnerships and enhancing customer experience.
- Support management of on-property marketing managers (responsible for content development, social media, PR, on-site activations, and package execution)
- Liaison with our F&B teams to develop marketing strategies to drive outlet awareness and revenues
- Support rollout of new technology and content initiatives to ensure proper integration with marketing for tracking and CRM capabilities
- Build annual marketing plans and budgets and track progress accordingly throughout the year
Education And Experience
- Minimum of bachelor’s degree in Hotel Administration, Business, or Marketing or equivalent.
- Minimum of 7 to 10 years in progressive marketing leadership experience
- Leadership experience in managing teams
- Preferred participation in HSMAI or other industry associations that allow themselves to be a though leader with marketing.
Knowledge, Skills And Abilities
- Proficient in Microsoft Office Products,
- Ability to travel extensively.
- Must have flexible work hours that may include evenings, weekends, and holidays.
Schulte Hospitality Group offers a robust selection of perks/benefits that include, but aren’t limited to: Paid Time Off, Unlimited Referral Bonuses, Growth and Career Opportunities, Hotel Discounts, 401K, Health/Dental/Vision Insurance, Short-Term/Long-Term Disability, Flexible Spending Accounts, Health Savings Account, Pet Insurance, Dependent Tuition Benefits, EAP Program, Daily Pay!, Marketplace Discounts at various retailers such as Disney, Apple, AT&T, Verizon and more, and a flexible and fun working environment!
- Schulte Hospitality Group is an Equal Opportunity Employer.
